Planty
Project Overview
Project Duration: 1 month
Goal:
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Enrich knowledge about plants and gardening.
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• Help people build confidence and interest.
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• Promote environmental greening through easier plant care
Roles
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UX Design
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UX Research
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Usability Test
Tools
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Figma
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Lyssna
Discover
Market Research
At this stage of the project, I focused on understanding the target users. I conducted research to identify the audience segments most likely to benefit from the app and analysed competing products to uncover opportunities for differentiation. These insights helped define Planty’s distinctive features and value proposition.
Feature comparison chart
By comparing our app with competitors side-by-side, we get insights about what features they have and don't. What features could be included or improved to differentiate ourselves as better than others.